Getting All Square with Coke

23 03 2010

Getting All Square with Coke

Alright eco-force! Get ready! It’s time to turn Coca Cola into…whaaa? An Earth-friendly means of distributing 20oz of soda! Coke’s always been a sort of futuristic thinking brand, but this would be a big fat huge giant leap forward in the right direction if I do say so myself. It’s a design for a much more reasonable, smart, ergonomic, and gosh darnit, it just looks lovely. It’s so green, it’s 100% plant based. It’s made out of greens! And it’s much more stackable. And cooler!

I’ve overexcited myself.

I need a cool, refreshing Pepsi.

While I write this: The cap is 25% slimmer than the current 20oz bottle, and 27% more efficient because of its drastically reduced footprint. Something I didn’t know about the current PET bottle is it’s 100% recyclable, but that only about 50% of the bottles distributed get recycled. (I would have thought that not nearly that many were reused, I see bottles everywhere all the time.) The bottle you see here is more collapsable than the current one though, encouraging more recycling due to ease in transport. The bottle collapses 66% smaller than its original size. You’re much more likely to hold on to a bottle for later recycling if you can carry it in your pocket.

And the 100% plant make? This bottle is made of 100% sugar cane byproducts. I don’t think it’s as sweet as the good parts of the cane though, just neat.

And I’d better mention again: it’s so stackable!

Designer: Andrew Kim

Eco Coke by Andrew Kim

ecocoke02

ecocoke03

ecocoke04

ecocoke05

ecocoke06

ecocoke07

ecocoke08

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: